BEAUTY BLOOM
PAVE GLOBAL STUDENT DESIGN CHALLENGE IN PARTNERSHIP WITH ULTA BEAUTY
Studio 7, Fall 2024
Group Project
In collaboration with Lily Daum
SOFTWARE USED
AutoCAD
SketchUp
Lumion
InDesign
PhotoShop
Illustrator
CONCEPT
With the future of Ulta Beauty’s in-store shopping experience in mind, inspiration drawn from their core values of diversity, respect, and customer engagement, creative possibilities are fostered and supported while discovering new products, trends, brands, and most importantly customers themselves. Beauty Bloom helps bridge the gap between Ulta Beauty’s dynamic online presence and customer satisfaction into their physical store, promoting and inspiring the freedom of self-expression, and confidence.
Visual access is enhanced through integrated lighting techniques, where the addition of biophilic-inspired materials create a rich environment, encapsulating a multi-sensory experience. Beauty Bloom utilizes innovative advanced technologies to explore colour temperature theories, that guide users toward suggested products, brands, and techniques based upon skin type, and desired outcomes. The interchangeable, multi-functional product displays provide featured brands the opportunity to customize their branding based upon store location, setting, and seasonal promotion. Beauty Bloom becomes a focal point within the center of the store drawing guests in and encouraging them to discover what Ulta Beauty has to offer. As an extension of Beauty Bloom, smaller-scale displays can be placed throughout the store within all zones providing landmarks and creating distinct correlations to ease way-finding and discovery while shopping. With Ulta Beauty’s partnering stores in mind, Beauty Bloom is designed with the intent of being a potential popup feature within Target, as well as additional locations where Ulta Beauty is hoping to promote their custom curated experience.
Task At Hand
The task of this project was to create an addition to Ulta Beauty’s in-store experience that fosters the concept of Generation Z’s demand for emotional connectivity and experiential discovery, inspiring the re-imagination of new possibilities through self-guided or peer-supported journeys.
